Archives

Role: Chief Marketing Officer
Industry: Mobile Technology, Mobile Games & AI Tools
Location: Hanoi, Vietnam
Employment Type: Full-time
Working Schedule: Monday to Friday (one Saturday per month)

1. Role Overview

The Chief Marketing Officer (CMO) is a C-level leadership role responsible for defining and executing the global marketing strategy across mobile games, applications, and AI-powered tools. This position leads growth, brand positioning, user acquisition, monetization, and market expansion at a global scale.

The Chief Marketing Officer plays a critical role in the company’s journey toward becoming a billion-dollar technology group, working closely with Product, Data, Design, and Tech teams to drive sustainable growth through a balanced brand + performance mindset.

2. Chief Marketing Officer – Key Responsibilities

2.1 Global Marketing Strategy & Go-To-Market

• Define and execute the overall global marketing strategy aligned with company vision and growth objectives.

• Lead brand positioning and long-term growth strategy across all products and target markets.

• Build and execute Go-To-Market (GTM) plans for each product, including messaging, positioning, channel strategy, and budget allocation.

• Coordinate global marketing resources to ensure consistent messaging, brand identity, and growth goals across regions.

2.2 User Acquisition & Creative Performance

• Lead and optimize multi-channel User Acquisition (UA) campaigns across Meta, Google, TikTok, and ad networks.

• Work closely with Creative teams to develop high-performing ad assets (images, videos, playable ads, UGC).

• Continuously test new ad formats, creatives, channels, and growth strategies to scale user acquisition efficiently.

• Optimize UA spend to maximize user quality, revenue, ROI, and long-term value.

2.3 Data, Analytics & Growth Optimization

• Partner with the Data team to design real-time dashboards and KPI systems for transparent, data-driven decision-making.

• Analyze user behavior, channel performance, and campaign efficiency to drive fast and accurate decisions.

• Identify insights and implement process improvements to enhance marketing effectiveness and scalability.

2.4 Monetization & ASO

• Collaborate with Product Owners to optimize the full user funnel and revenue models, including Ads, IAP, and Subscriptions.

• Drive LiveOps strategies to improve Retention, LTV, ARPU, and overall monetization performance.

• Lead App Store Optimization (ASO) initiatives to increase visibility, downloads, and rankings on App Store and Google Play.

2.5 Marketing Team Leadership & Culture

• Build, develop, and scale high-performing teams across UA, Creative, Data, and Monetization.

• Establish a high-performance culture focused on learning, innovation, accountability, and autonomy.

• Operate under an Agile Squad model, where the CMO provides strategic direction, removes barriers, and avoids micromanagement.

• Ensure strong cross-functional collaboration with Product, Data, Design, and Engineering teams.

3. Chief Marketing Officer Job Requirements

3.1 Experience & Background

• Proven experience scaling mobile games or applications to 10M+ users.

• Hands-on leadership experience managing monthly marketing budgets exceeding USD 300,000.

• Background as Head of UA, Growth Lead, or equivalent leadership role within game studios or fast-growing tech startups.

• Strong experience running global campaigns across Tier 1, Tier 2, and Tier 3 markets.

3.2 Technical & Marketing Expertise

• Deep understanding of performance metrics including CPI, LTV, ROI, Retention, ARPU, and eCPM.

• Strong knowledge of mobile growth, monetization strategies, and ASO best practices.

• Experience with hybrid casual games or UA models focused on IAP is a strong advantage.

3.3 Leadership & Mindset

• Strong strategic thinking with the ability to execute at scale in fast-changing environments.

• Balanced mindset between brand building and performance marketing.

• Excellent storytelling and brand-building capability.

• Highly self-driven, goal-oriented, and capable of managing complex, cross-functional initiatives.

4. Compensation & Benefits

• Salary: Negotiable, up to 60M VND/month

• Incentives: Performance Bonus + ESOP

• Annual salary review with strong growth opportunities

• 100% salary during probation period

• Working time: 7.45 hours/day with afternoon tea break

• Lunch allowance: 35,000 VND/day

• Annual leave: 12 days (male), 18 days (female)

• Full social and health insurance in compliance with regulations

• Holiday bonuses, birthday gifts, wellness and support programs

• Young, dynamic, high-caliber working environment with global exposure

5. How to Apply Chief Marketing Officer

For confidential discussion or application:

Phone: 0984283405
Email: partner@talentsall.com.vn

TalentsAll – Talents for All, All for Talents

TalentsAll is a leading executive search and HR consulting firm, specializing in senior and C-level recruitment for technology, digital, and high-growth industries. We connect visionary leaders with organizations shaping the future of global markets.